Here comes China’s Pinterest Clone

Most tech or social media savvy people know what Pinterest is. And if you don’t, take a peak here, though you have to request an invite: www.pinterest.com.

As of lately this virtual pinboard, created by a team in sunny California, has been a very powerful tool to increasing brand awareness and driving online traffic to businesses. So successful that it was a matter of time before the Chinese clone was created. It was released yesterday and built by the powerful internet service giant, called Tencent.

The clone is named Dutu: dutu.qq.com

Sure, there are other Chinese versions of this online product, such as www.woxihuan.com, www.markpic.com and www.huaban.com. But none of these can really compete with Dutu, because none of them have the massive user following and exposure that Tencent does. This is what will guarantee its success. And of coarse, perhaps the government will now block Pinterest?

Hope this was insightful info for anyone doing business in China and wanting to leverage online social platforms. Besides having vested interest in such technologies, we really do urge anyone trying to increase their brand awarenes within China to get onto Dutu now rather than later. And if you need any help, you know who to ask!

Signing out,

The BRW